Company Overview
Drywheels is an India-based eco-friendly automotive care brand focused on waterless car and bike cleaning solutions. Founded in 2021 in Gurgaon, the company started as a doorstep cleaning service designed to clean vehicles without wasting water. With innovation and sustainability at its core, Drywheels has expanded into a product-first business, offering a range of waterless cleaning kits and car care products trusted by individual vehicle owners, auto detailers, and service professionals across Indian cities.
We partnered with Drywheels to build a professional, user-centric e-commerce website that showcases their product lineup, highlights their sustainable mission, and makes it easy for customers to explore and purchase waterless car care solutions online.
Challenge:
Effectively communicating the eco-friendly value proposition of waterless car care products in an engaging and educational way.
Structuring diverse product information — including kits, cleaners, and accessories — in a clear and intuitive catalog format.
Ensuring the website is responsive and fast while using high-quality visuals for product presentation.
Making navigation and checkout processes seamless for both desktop and mobile users.
Highlighting key usage benefits like water conservation and convenience without overwhelming users with technical details.
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Technologies Covered
HTML5 & CSS3 for semantic structure and responsive styling
JavaScript enhancements for interactive UI elements
Responsive Web Design to ensure seamless experience across devices
E-Commerce Product Display Components for catalog and product detail pages
SEO-Optimized Architecture for improved search visibility
Image and Performance Optimization for fast page loads with visual clarity
Results
Delivered a modern, responsive, and user-friendly website that aligns with the brand’s eco-friendly identity.
Enhanced product discoverability by organizing products into clear categories such as car care kits, bike kits, and accessories.
Improved user engagement with clean navigation, clear calls to action, and educational product messaging.
Supported the brand’s sustainability story by incorporating mission-driven content about water conservation and innovative car care practices.
Built a scalable platform ready for future product expansions and marketing initiatives.
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